We built the OneTable Strategy Framework to equip the people in my agency to be confident, in-demand strategists.
There was a time when only a few of us handled strategy, and everyone else focused on execution. That worked for a while.
But as things started changing faster, every meeting needed strategy. Every conversation required someone who could step back, see clearly, and help the client decide what to do next.
We couldn’t keep saying, “let me pull in a strategist.”
So we built a framework that would equip everyone on our team to lead those conversations with confidence.
Since then, we’ve discovered that there are countless marketing professionals across the country who want to learn this. They fall into two groups:
- Marketing leaders (like CMOs, VPs of Marketing, or Marketing Directors) who want to make sure the work they do stays valuable and effective as AI changes everything.
- Marketing consultants or freelancers who have seen the work they do become less valuable and relevant with AI.
As the people in my agency mastered the framework, demand for their work grew as we helped businesses focus on the right things. Now we want to equip marketing leaders to bring more value in their careers, and for marketing consultants to grow demand with paying clients in their local areas.
By early 2027, we will have offered our first round of Certification Bootcamps and Mastery Workshops. They will be for a very small group of marketing professionals who have read the book and now want to apply the tools and processes to advance their own careers.
To learn more and get an invitation to join our very first certification and mastery events, please join the Interest List.
